Bachelor of Business in Information Technology (BBI)

Programme Background and Rationale

The bachelor of business information technology programme is intended to produce business managers with complementary information technology skills. There are many graduates of computing and informatics in the market who lack the capacity to handle business management roles but who desire to do so. On the other hand, there are many graduates of business administration who desire to apply information and communications technology skills to increase their competitive edge in the fast moving digital world, yet do not have such skills. Effective business management or organizations management in general now require managers who are techno- savvy; who are not only capable of making sound business decisions but who can also align such decisions to leverage on technology in order to attain an edge in the ever increasingly competitive world. This creates great need for the blended programme, business information technology.

In a business firm, interdependence between business organizations and information systems, and hence business information technology need not be over emphasized. This business information technology programme, by blending the two fields into one, should enhance performance of both the individual and the organization through operational excellence; new products, services, and business models; customer and supplier intimacy; improved decision-making; competitive advantage and enhanced survival.

Programme Objectives
General Objective

The business information technology (BBI) degree programme is designed to provide students with expertise in the development and use of computer systems and quantitative modeling techniques for solving business problems and making managerial decisions, in one kit.

Specific Objectives
By the end of the programme, students should:

  1. Demonstrate acquisition of hands on skills and abilities to design business systems that significantly improve a firm’s business relationships with customers, suppliers, and employees through digital reach and mediation.
  2. Be able to relate and accomplish core business processes, and logically related business tasks, through digital networks.
  3. Be able to manage key corporate assets of a business entity including intellectual property, core competencies, and financial and human assets, through digital means.
  4. Have the capacity to implement enforced business responses to changes in the environment through digital communications, and conduct business globally, beyond traditional geographic boundaries.
  5. Possess the necessary academic background for pursuing post-graduate studies in either business, computing and informatics, or related fields.